Monday, November 06, 2006

A Review of Car Web Sites

by: Morgan Hamilton

An effective way for car buyers to do research is to use the Internet for prices, information and styles. Many car dealers are using car websites to promote their inventory of vehicles and to reach more consumers and a nonthreatening way. An online showcase of cars is an extremely powerful marketing tool. MotoNet is a service that specializes in motor trade websites.

MotoNet assists car dealers in building a virtual showroom that can be accessed on the Internet twenty-four hours a day, seven days a week. It never closes. The company creates custom sites that interested shoppers can go to on the internet to see the car dealers’ vehicles without ever leaving the comfort of their home. This kind of hasslefree shopping and convenience is very appealing.

Many car website design companies charge a relatively high price for creating them, including maintenance and management fees to keep the car dealer’s site up and running with all of the current information. MotoNet boasts reasonable prices for maintaining car websites while providing quality services and the latest technology. Their technology allows the car dealer can easily and quickly keep their car web sites up to date.

MotoNet has a simple, easy-to-use design that is organized to accommodate users of all technological backgrounds. Employees can update, delete and add cars to the website with little effort or skill. They can design advertisements and promotions along with offering descriptions of the cars and the requisite pricing information. This kind of accessibility is incredibly valuable to car websites to make sure that everything is current.

Vehicle websites most certainly expand the promotional coverage for the car dealer. Anyone who goes online is a potential customer. Quality car websites offer an easily navigated site for potential customers as well. People visiting the site can shop for cars on the website from their homes. For those individuals that are seeking specific models, they can easily request the information that they need.

A car website also provides valuable information about the car dealer’s company. The web site design should also include an “About Us” page in order to familiarize customer with the car dealers business. Many people are attracted to small businesses while others prefer large corporations. Also, this may be common sense but addresses and phone numbers should always be prominently displayed on the web site along with accurate directions to get to the dealership in several different ways. .

Another must have feature is vehicle sourcing. The car website can have a sourcing page where a customer can ask for a specific year, make and model. The customer can also ask for a specific color and extras that are distinctly up to individual taste. This feature is very appealing to many car buyers who have something very specific in mind. Customization sells cars. It also allows the customer to check inventories without traveling far and wide, dealer to dealer.

In today’s fast-paced society, a car website is a must for serious car dealers who want to expand their customer base. The easily navigated sites are easy to maintain, inexpensive and will pay for themselves hundreds of times, if not thousands of times over.

About The Author

Morgan Hamilton offers expert advice and great tips regarding all aspects concerning cars. Get the information you are seeking now by visiting


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