Saturday, November 04, 2006

iPod Connectivity and Satellite Radio, Ford’s Growing Pride

by: Jay Stevens

Without any difficulty, drivers can now enjoy audio presentations by plugging their iPod into their vehicles or by just listening to Sirius satellite radio. These innovations are brought by Ford to the automobile industry in its latest vehicle lineup. Said big changes are expected to double the sales of Ford vehicles in the year to come.

Mark Fields, Ford's president of the Americas noted, "We at Ford have pledged to listen more closely to our customers, and that includes knowing how they want to use their personal audio devices while driving. We see the booming trend in the audio marketplace, and we are responding quickly in our vehicles."

In addition, Doug VanDagens, director of Ford's product and business development for electronics said, "The iPod has been a huge hit, and we at Ford wanted to develop a way for people to bring the device into their Ford, Lincoln or Mercury vehicle without having to fuss with the device while driving. What we've accomplished with the integration of the iPod into our vehicles is just one piece of a much broader effort at Ford Motor Company to respond to customer trends more quickly."

In 2007 Ford lineup, built-in auxiliary audio-input jacks were offered. The jacks allow iPod or mp3 player integration to come up with an impeccable audio output in the vehicle. Said lineup includes Ford Edge, Mustang, Fusion, Explorer, Expedition, Sport Trac, Ranger, F-150 and more.

Early next year, Ford will also be offering TripTunes Advanced audio system. The latter is an iPod integration that provides quality sounds even while recharging. TripTunes Advanced allows the driver to keep the ipod in the glove box and select or manage music through the radio controls or steering wheel.

Another upcoming offer by Ford is the incorporation of Sirius radio. Field’s also noted, "In 2005, less than half of our vehicles were available with a navigation system, satellite radio or auxiliary audio inputs. For 2007, we're doubling the models available with a navigation system and quadrupling the number with SIRIUS satellite radio.”

In this regard, Ford Mustang performance parts as well as those of Fusion, F-150 and other Ford vehicles were designed to cater to said phenomenal innovations.

About The Author

Jay Stevens works as a consultant for an established auto parts store in the country. He has expertise in automotive technology and has extensive knowledge on the auto parts industry.

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